About
Sara Narimanfar is a PhD researcher at the Department of Digital and Data Driven Marketing at Southampton Business School, 黑料社. Her research is in the domains of consumer psychology, conspicuous consumption, and social media influencers. The study employs a novel theoretical lens to explore the interface of strategies of social media influencers and their followers. Sara holds a master's degree in e-commerce management and a graduate degree in information technology engineering.
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